Friday, 19 March 2010

Apple to iPad devs: on your mark, get set, submit!

Apple is alerting developers that they have just over a week to prepare iPad apps and get them submitted for review if they want them to be in the App Store on April 3.

Developers must build their apps using beta 5 of the iPhone OS 3.2 SDK and submit them by 5pm PDT on March 27 to get an initial review by Apple, according to an e-mail sent to developers this afternoon. Reviewers will run the apps on iPad hardware and e-mail developers with notes on the "readiness" of the app, and information necessary to submit the app for final review for inclusion in the App Store by April 3. Only apps that are submitted for the initial review process will have a chance to go on sale at the "grand opening of the iPad App Store."

The crux of the problem is that most developers won't have access to actual iPad hardware to test and debug their apps before they go on sale. Beyond a select few developers given early access under reportedly rigid security provisions, this is the only chance most will have for their app to run outside of the iPad Simulator unless they wait until after April 3 to test on hardware themselves. Unfortunately, that could mean giving competitors a big jumpstart.

The good news, though, is that iPad owners will have more than just Apple's apps to choose from on day one. Also, developers have observed especially quick review times of late. This suggests that even in the worst case that some apps require an early fix, developers should be able to get it out to users with little delay.